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iPhone 18 Pro Pricing: Can Apple Protect Its Profit Margins? - Forbes

Published by Forbes By Ewan Spence · 17 August 2026 at 03:30
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iPhone 18 Pro Pricing: Can Apple Protect Its Profit Margins? - Forbes
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What the report says

Facing higher memory and storage costs for the iPhone 18 Pro, Apple has several options to reduce the price rises while increasing the average revenue per user.

Read the full report at Forbes →

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