I chose Jesus over a potential record deal with Diddy’s label – Ruyonga

What the report says

Ugandan rapper Edwin Ruyonga says an overseas music opportunity linked to Bad Boy Records, the U.S. label founded by Sean “Diddy” Combs, fell through because he would not compromise on his Christian faith. In Sqoop Uganda’s account, conversations involving people connected to the label had reportedly progressed far enough to include talk of a possible deal and collaboration, with one contact identified as Cedric helping relay the discussions.

Ruyonga said the decisive moment came when a person in the talks asked how central Jesus was to his music. He says he made clear that his faith was not negotiable, and that the discussion ended after he answered in strongly religious terms. He later said the deal was shown to him again, but he did not pursue it.

The rapper framed the outcome as a choice between career advancement and personal conviction, saying he has no regrets. He has built his public identity around hip-hop that carries Christian themes, and the story reflects a wider tension many artists face between mainstream industry opportunities and artistic or religious identity.

Sqoop Uganda’s report does not indicate that any formal contract was signed or that the label publicly commented. The account is presented as Ruyonga’s recollection of events, and it highlights how faith can shape decisions in the music business.