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How Lula’s Social Media Campaign Helped Him Win Brazil’s Election

Published by New York Times World By Ana Ionova, Adam B. Ellick and Jack Nicas · 27 October 2026 at 00:51
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How Lula’s Social Media Campaign Helped Him Win Brazil’s Election
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What the report says

President Luiz Inácio Lula da Silva won another term on Sunday, with the help of a seismic social media campaign that convinced Brazilians to reject his rival.

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