How AI is determining the price of your airline ticket

What the report says

The Independent Uganda reports that East African airlines are increasingly using artificial intelligence and algorithmic tools to help set ticket prices, raising questions about how much control remains with human revenue managers. The article focuses on Kenya Airways, which in May began using Jupiter 5.0, an AI-powered pricing platform from FlyNava Technologies, to read market signals, test fare scenarios and support pricing decisions. The publisher says a small fare change on a Kenya Airways Entebbe-to-Guangzhou itinerary highlighted how dynamic airline pricing can now be shaped by software as well as staff judgment.

Kenya Airways said in an official statement that the system is meant to improve speed, discipline and oversight in pricing. The Independent Uganda notes that it asked the airline how much autonomy the tool has and what safeguards are in place, but did not receive a response in the article text provided. The report also points to Ethiopian Airlines, which in November 2025 adopted Sabre’s AI-enabled dynamic pricing technology to adjust fares and ancillary offers in real time across distribution channels.

The article places these developments in a broader regional context. Uganda Airlines is described as still relying on standard reservation and revenue management systems, while RwandAir uses automated forecasting and pricing software tied to Amadeus. The story argues that AI pricing works best when supported by strong data, distribution and commercial systems, and says African aviation leaders are discussing the issue as part of wider industry modernization, including at the Aviation Africa Summit in Nairobi.