Good Good Golf CEO, president quit amid advertisement controversy

What the report says

Top executives at Good Good Golf have left the golf media company after intense criticism of an online advertisement that depicted a male golfer shoving a female player to the ground. Al Jazeera reported that CEO Matt Kendrick and President Joe Flannery were out, with finance and operations head Alex Puchala announcing the leadership change on Wednesday. Nahid Giga, a board member and investor, was named interim CEO.

The ad, released online in August and later removed, was produced to promote a co-branded driver with Callaway. It quickly drew accusations that it normalized violence against women, leading to boycott calls against Callaway products. Callaway apologized and said it had opened an investigation into how the campaign had been approved. The company also said the material was inappropriate and did not reflect its values.

The backlash spread beyond the two companies. Good Good withdrew its title sponsorship from a new PGA Tour event in Austin, Texas, while Callaway ended its relationship with Good Good. Retailers including Golf Galaxy and Dick’s Sporting Goods removed Good Good merchandise, and Golf Channel canceled a planned season of a reality series tied to the company. Good Good founder Garrett Clark also posted a video calling the ad badly conceived and inconsistent with the group’s values.

Good Good Golf, launched as a YouTube channel in 2020, has grown into a major golf content brand with videos, apparel and other merchandise. The episode underscores how quickly brand partnerships can unravel when advertising is seen as offensive or harmful.