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Gen Z seeks to optimize sleep and is willing to pay for 'SleepMaxxing' - USA Today

Published by USA Today By Ken Alltucker · 5 August 2026 at 15:22
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Gen Z seeks to optimize sleep and is willing to pay for 'SleepMaxxing' - USA Today
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What the report says

Gen Z and Millennials are shelling out big bucks on sleep aides and supplements to meet their personal health goals

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