Garmin Debuts $200 Screenless Fitness Band in Challenge to Whoop - Bloomberg.com

What the report says

Bloomberg reported that Garmin Ltd. has launched the Cirqa Smart Band, a $200 fitness wearable without a display, putting the company into a product category closely associated with Whoop Inc. The device is available now, according to Garmin’s Tuesday statement cited by Bloomberg. Dana Wollman’s report was published July 21, 2026.

According to the report, the Cirqa Smart Band focuses on activity and health tracking rather than on-screen smartwatch features. Bloomberg described the launch as Garmin’s entry into a screenless tracker segment that has gained attention through Whoop, whose bands are designed to be worn continuously and paired with an app for data and insights.

The move matters because Garmin is already a major name in sports watches, GPS devices and fitness-focused wearables. A lower-profile band could help it reach users who want health metrics without wearing a full smartwatch, or who prefer a device that can be worn alongside a traditional watch. The $200 price also gives readers a benchmark for how Garmin is positioning the product against subscription-oriented or premium recovery-tracking rivals.

Details in the public Bloomberg text are limited, including any additional specifications, battery life, app features or market rollout plans. More complete product information would be needed to assess how closely Cirqa competes with Whoop and whether Garmin will pair the band with new services or existing Garmin health and fitness platforms.