From MUBS classrooms to millions of streams: The soft rise of Crim Soft

What the report says

Sqoop Uganda reports on the rise of Ugandan singer Crim Soft, born Mwesigwa Joshua Dan, whose Afrobeat and Afrosoul music has gained a strong digital following. The article says his catalog has attracted more than 400,000 monthly Spotify listeners and millions of total streams, helped by a style that blends emotional vocals with melody and light zouk influences.

According to the publisher, Crim Soft’s professional music career began while he was a student at Makerere University Business School (MUBS). A classmate introduced him to producer Gabla Dexta of Nutriq Town Records, leading to his debut single “Anita” and later songs such as “Sweeting My Mind” and “Attention.” Sqoop Uganda says both follow-up tracks gained attention after freestyle versions circulated online, especially on TikTok and other platforms, before being fully reworked for release.

The article also notes that Crim Soft had already been writing for other artists, including the song “Believe” for Laika Music, before choosing to focus on performing full time. It says he views his sound as a deliberate creative lane in Uganda’s music scene and hopes to reach audiences beyond the country while encouraging younger artists. More broadly, the piece reflects how social media, streaming platforms and university connections are shaping the careers of emerging Ugandan musicians.