From finish line to party time: Kasese turns up the Lite

What the report says

Kasese, in western Uganda, closed out the fifth Tusker Lite Mt Rwenzori Marathon with an evening of music, dancing and branded entertainment after the race ended. Sqoop Uganda reported that the Tusker Lite Neon Rave followed a day of competition and drew runners, residents and visitors into a large post-race celebration. The event was presented as part of the marathon weekend’s wider mix of sport and lifestyle activity.

According to the publisher, more than 8,000 runners took part in the marathon, while a larger crowd gathered for the night event. Local performers from Kasese helped open the show before headline acts Cindy Sanyu and Pallaso took the stage. The report said the atmosphere was lively throughout, with music, lights and drink service from Tusker Lite and other products in the Uganda Breweries portfolio.

Sqoop Uganda quoted Tusker Lite Brand Manager Sandra Againe as saying the Neon Rave has become a signature part of the marathon experience and a way for runners, fans and local communities to celebrate together. The article framed the race as more than a sporting event, describing it as a platform that also promotes tourism, culture and entertainment in the Rwenzori region.

The celebration underscores how the marathon has grown over five years into a broader regional attraction. As background, marathons in Uganda often combine athletic competition with concerts or public events to draw wider audiences, though the specific scale and programming described here are from Sqoop Uganda’s report.