From Campus Moments to Cash Rewards: Coca-Cola Invites Young Creators to Join November Challenge

What the report says

Coca-Cola has relaunched its Essawa Yonna Kisoboka Content Challenge for November, offering Ugandan young creators a chance to turn everyday moments into short-form content and compete for monthly cash prizes of UGX 1 million, according to Watchdog Uganda. The campaign was introduced at Makerere University Business School (MUBS) in Nakawa on Friday, November 6, alongside celebrations for the university’s Mr. and Ms. winners at a Coca-Cola-sponsored Freshers’ Ball.

The publisher reported that the contest is aimed at students, aspiring influencers and social media users who can create and post videos around themes such as football, food, music, dance, comedy, fashion and campus life. Coca-Cola presents the challenge as a way to reward creativity while encouraging participants to share content inspired by ordinary experiences and “moments of enjoyment.”

To enter, participants must buy a Coca-Cola product, scan the QR code, sign up through the OneXP website, and post eligible videos on Instagram using the campaign hashtags and tagging Coca-Cola Beverages Uganda, Watchdog Uganda said. The outlet also noted that multiple entries are allowed during November, with views feeding into leaderboard rankings that help determine monthly rewards.

More broadly, the initiative fits into Coca-Cola’s marketing around youth engagement and digital content creation in Uganda. Participants are advised to check the official terms and conditions for eligibility, validation rules and prize details.