FIFA emerges as the $9 billion winner as the biggest, brashest World Cup ever draws to a close - CNBC

What the report says

CNBC reported that FIFA emerged as the clear financial winner as the expanded 2026 World Cup ended Sunday with Spain beating Argentina 1-0 after extra time. Ferran Torres scored the final’s only goal, giving Spain its second World Cup title, while Argentina finished with 10 players after Enzo Fernández was sent off for a second yellow card. The tournament also featured what CNBC described as the World Cup’s first halftime show, with performers including Madonna, Justin Bieber, BTS and Shakira, though the extended break drew criticism.

According to CNBC, the 2026 event was the most lucrative sporting event in history, with FIFA estimating revenue of more than $9 billion for the year. The governing body’s gains were tied to President Gianni Infantino’s expansion strategy: the tournament grew from 32 to 48 teams, increasing the number of matches from 64 to 104 and stretching the schedule from four weeks to six. That created more broadcast inventory, ticket sales and commercial opportunities.

CNBC noted controversy over ticket affordability, citing prices from $60 to more than $10,000 and a median ticket price above $900, based on TicketData. Still, Football Benchmark told CNBC that group-stage stadium utilization was effectively sold out at 99%, suggesting demand held despite concerns.

The report also highlighted Infantino’s political ties, including President Donald Trump’s visible role during the U.S., Mexico and Canada-hosted tournament. Looking ahead, CNBC said Infantino has floated a 64-team format for 2030, while FIFA plans a $6 billion budget for that centenary edition and $2.7 billion in development funding for member associations from 2027 to 2030.