Exim Bank Uganda launches E-ssanyu campaign

What the report says

Exim Bank Uganda Ltd has launched a new digital banking promotion called E-ssanyu, according to The Independent Uganda and URN. The campaign is aimed at making online banking more convenient and attractive for customers by removing transaction charges on the bank’s digital channels and adding cashback rewards. It also includes a prize draw in which customers can win a getaway to Lemala Wild Waters Lodge.

The bank said the offer applies across several platforms, including USSD, its website, the Exim Mobile App and bank cards. The launch comes as Uganda heads into the festive season, when household spending usually rises on shopping, travel and entertainment. Exim Bank said the campaign is intended to reduce the cost of everyday transactions while encouraging more people to use digital payment services.

Francis Mulero Kamya, head of personal and business banking at Exim Bank Uganda, said the promotion reflects the lender’s focus on convenience and customer value. The newspaper reported that the campaign is part of the bank’s broader effort to strengthen its digital banking experience and support easier access to financial services. More generally, Ugandan banks have increasingly promoted digital channels in recent years as mobile and online payments have become more common.