Disney and Kraft Heinz Ink-Wide Ranging Brand Deal Across Media and Experiences - The Hollywood Reporter

What the report says

The Hollywood Reporter says The Walt Disney Co. and Kraft Heinz have agreed to a multiyear strategic alliance that will link the food company’s brands with Disney’s entertainment and consumer-experience businesses. Reported July 21, 2026, the deal spans movies, television, streaming, theme parks and cruises, but financial terms were not disclosed.

According to THR, 10 Kraft Heinz brands will be part of the arrangement, including Heinz, Philadelphia and Kraft Mac & Cheese. The partnership is expected to bring those brands into Walt Disney World in Orlando, Disneyland in Anaheim and Disney cruises departing from North America. Planned experience-related elements include new menu offerings and condiment stations, while Kraft Heinz is also set to appear at D23 this summer with sauces from its “sauce vault.”

The media side could involve brand integrations in Disney films or TV programming, as well as appearances tied to major events such as ESPN’s Super Bowl coverage next year, THR reported. Todd Kaplan, Kraft Heinz North America’s chief marketing officer, told the outlet the companies are still deciding where specific collaborations will take place, using the long-term structure to align upcoming products, shows, films and other priorities.

The agreement underscores Disney’s unusual ability to combine advertising, entertainment franchises, sports, resorts and travel experiences under one corporate umbrella. Becca Vodnoy, Disney’s senior vice president of corporate alliances, framed the deal as a way to build family-oriented consumer experiences across Disney destinations, platforms and fan touchpoints. For Kraft Heinz, the alliance offers prominent placement for long-established household brands in settings where Disney reaches families both in person and on screen.