CCBA expands leadership development programme across Africa

What the report says

Coca-Cola Beverages Africa (CCBA) has widened its senior leadership development programme to include more African markets, with 31 executives from 12 countries forming the first pan-African cohort. According to The Independent Uganda, the group completed CCBA’s EDGE Senior Leadership Acceleration Programme on November 4 in Bryanston, Johannesburg, marking the end of its second generation.

The programme brought together leaders from across the wider Coca-Cola system, including CCBA, The Coca-Cola Company, Equatorial Coca-Cola Bottling Company and Coca-Cola Hellenic Bottling Company. It was developed with Henley Business School Africa and is intended to build leadership skills, strengthen collaboration and support knowledge-sharing across markets as the beverage sector faces shifting consumer demand and more complex operating conditions.

Participants received training in strategy, value creation, business transformation, commercial decision-making, personal leadership and team management. The course combined classroom sessions with business projects, mentoring and coaching, and graduates were also required to present projects tied to the company’s strategic priorities.

CCBA’s chief people and culture officer, Natasa Prodanovic, said the company sees employee development as central to long-term growth. The company says EDGE is part of a broader effort to develop future leaders and support growth across its African operations. More generally, large multinational companies often use cross-border leadership programmes to build internal talent pipelines and align management across diverse markets.