Brice Promotionz documents events beyond Uganda

What the report says

Ugandan digital media brand Brice Promotionz is widening its entertainment coverage across African markets, according to Sqoop Uganda. The platform, founded by Brian Ayesiga, says it has documented concerts, cultural events and other activities in countries including Kenya, Rwanda, Zambia and Zanzibar, while building a profile that blends event coverage, entertainment reporting and digital content production.

The article says Brice Promotionz has also grown a substantial audience on social media, including Facebook, Instagram and TikTok, where it operates under slightly different names. Sqoop Uganda presents this expansion as part of a broader trend in African entertainment, where artists and events increasingly cross borders and media brands follow that movement with regional coverage.

Examples cited in the piece include coverage in Kenya of Safari Rally-related activity and entertainment events, Rwanda assignments such as Doja Cat’s performance at Move Afrika: Kigali and later concert and rally coverage, and Zambia coverage of shows featuring artists such as Diamond Platnumz, Awilo Longomba and Ayra Starr. The brand also reportedly documented a tour of Zanzibar Island that extended beyond live performances into cultural and tourism content.

The development matters because it shows a Ugandan-born platform trying to position itself as a regional entertainment outlet rather than a purely local one. Sqoop Uganda frames the move as part of the growing interconnectedness of Africa’s music and event markets.