Blood Of Dawnwalker Dev Says Creativity Must Come Before Sales - Kotaku

What the report says

Kotaku reported that Konrad Tomaszkiewicz, director of The Blood of Dawnwalker and former game director of The Witcher 3, said his new studio Rebel Wolves is not building its vampire role-playing game around a specific sales target. The remarks were published July 28, 2026, in a Kotaku article by Ethan Gach, citing a recent interview surfaced via MP1st.

Tomaszkiewicz said the studio’s founders still see themselves primarily as developers and artists, with leadership roles spanning game direction, creative direction, code, art and narrative. According to Kotaku, he acknowledged that commercial success is needed to fund future projects, but argued that the team’s main goals are creative challenges, player response, reviews and, if possible, awards.

His broader point was that sales should follow quality rather than dictate design. Kotaku paraphrased the tension as a difficult moment for the games business, where strong releases do not always find a large audience and unexpected hits can quickly dominate attention. The article framed The Blood of Dawnwalker as having a clear market hook: a vampire RPG from developers associated with The Witcher 3, along with positive early previews.

Kotaku also placed the game in the context of the shrinking “AA” space between small independent projects and major blockbuster productions. That makes Rebel Wolves’ approach notable: the studio is trying to compete in a market often described as increasingly risky for mid-budget games, while publicly emphasizing creative identity over sales engineering.