Best Buy Black Friday in July Sale Live — Best Deals on Video Games, LEGO, and More - IGN

What the report says

IGN reports that Best Buy has launched its 2026 “Black Friday in July” sale, a mid-summer promotion featuring discounts across LEGO sets, video games, technology and other retail categories. According to IGN, the sale is live now and is scheduled to run through the end of Sunday, July 26, giving shoppers several days to compare offers after earlier July 4 promotions and Amazon’s Prime Day period.

The publisher’s commerce coverage highlights LEGO as a major focus of the sale. Cited examples include the LEGO Super Mario World: Mario & Yoshi Nintendo Figure set listed at $90.99, the Star Wars Acclamator-Class Assault Ship at $34.99, the Technic Lamborghini Revuelto at $151.99, and the Marvel Avengers: Age of Ultron Quinjet at $90.99. IGN notes that some sets may be of particular interest to collectors, including items rumored to be nearing retirement, though it distinguishes that from official LEGO labeling.

For gaming buyers, IGN lists discounts on titles including Assassin’s Creed Shadows at $29.99, Sonic x Shadow Generations at $24.99, Metal Gear Solid: Master Collection Vol. 1 at $19.99, and Metaphor: ReFantazio at $24.99. The sale also extends beyond games and toys into accessories, laptops, Apple products, appliances, phones and headphones.

The report is commerce-focused and includes IGN’s disclosure that it may earn an affiliate commission from purchases made through its links. The development matters mainly for consumers tracking seasonal retail discounts, as Best Buy’s July event offers a limited-time alternative to larger holiday shopping periods such as Black Friday.