Best Buy Black Friday in July 2026 now live! Doorbusters, AirPods Max 2, TVs, appliances, much more - 9to5Toys

What the report says

9to5Toys reports that Best Buy has opened its “Black Friday in July” 2026 sale, a weeklong promotion that began July 20 and is scheduled to run through Sunday. The publisher describes the event as Best Buy’s mid-summer response to Amazon’s Prime Day, noting that Amazon’s main Prime Day timing moved earlier to late June this year while additional sale activity is appearing again in mid-to-late July.

According to 9to5Toys, the Best Buy sale includes doorbuster-style discounts across electronics, appliances, gaming gear and mobile devices. Highlighted offers include $170 off a Samsung 65-inch U7900 Series 4K smart TV, $160 off unlocked iPhone Air units, $400 off an HP OmniBook X Flip laptop with an Intel Core Ultra 7 processor, and a GTPlayer gaming chair for $49.99 with select gaming desktops. Best Buy is also advertising up to $500 off select iPads and up to $40% off select HP products.

Apple-related deals are a major focus of the report. 9to5Toys lists AirPods Max 2 at $449, AirPods Pro 3 at $200, AirPods 4 at $99, and Apple Watch Series 11 models starting at $299 for the 42mm version. The article also points to discounts on a 13-inch M5 MacBook Air configuration, Apple keyboards and an AirTag 2 four-pack.

Other categories cited by 9to5Toys include Samsung Galaxy phones and tablets, OLED gaming monitors, Anker charging accessories, small kitchen appliances, electric scooters and bikes, LG major appliances with up to a $250 Best Buy e-gift card, and Google Pixel 10 devices. The report is a shopping guide and includes an affiliate-link disclosure from 9to5Toys.