American singer Tyrese Gibson in Uganda to promote coffee, tourism

What the report says

American actor and R&B singer Tyrese Gibson is in Uganda for a visit focused on coffee tourism, according to Sqoop Uganda. The article says Gibson is touring parts of the country’s coffee value chain, from farms where beans are grown to the final cup, as part of an effort to introduce Uganda’s coffee story to international audiences.

The Uganda Tourism Board has welcomed the visit and is presenting it as a chance to draw attention to the people, culture and craftsmanship behind the product. UTB chief executive Juliana Kagwa said the celebrity visit helps put Uganda’s coffee heritage in front of a wider global audience. Sqoop Uganda also noted that Gibson had arrived ahead of a planned appearance at the 2026 Coffee Concert in Ntungamo.

The report places the trip within Uganda’s broader push to diversify tourism beyond wildlife and adventure. Uganda is described as one of Africa’s major coffee producers, with the crop supporting livelihoods and export earnings. Tourism officials are increasingly promoting coffee-related experiences that allow visitors to meet farmers, visit plantations and learn how coffee is processed and prepared.

More broadly, the visit fits Uganda’s “Explore Uganda” campaign, which seeks to market cultural and agricultural experiences alongside the country’s established attractions.