Absa, Makerere Train Journalists in Business, Financial and Data Reporting

What the report says

Absa Bank Uganda and Makerere University have jointly trained 17 journalists from several leading media outlets in business, financial and data-driven reporting, according to SoftPower News. The two-day session took place at Makerere University in Kampala and was described as the second edition of the Absa-Makerere Journalism Masterclass.

SoftPower News reported that the training sits within a three-year partnership between the bank and the university, with the goal of strengthening journalists’ skills in interpreting financial information, business trends and data for their audiences. The program is aimed at improving specialist reporting in a media environment where economic and market issues are increasingly important to public understanding.

The masterclass also reflects a broader effort by corporate and academic institutions in Uganda to support professional development in journalism. While the supplied material does not list the specific topics covered or outcomes of the training, it indicates that the initiative is meant to build capacity in reporting that requires technical accuracy and careful use of data.

As a result, the workshop is relevant both to media capacity-building and to coverage of business and economic issues in Uganda. The reported partnership suggests continued collaboration between the private sector and higher education in training journalists for more specialized reporting.